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www.netergonomi.com www.netergonomie.com HERLUF SKOVSGAARD DENTIST DDS. LECTURER Storegade 59, Assentoft DK8900 Randers DENMARK TEL + 45 86 49 42 75 hs@h-skovsgaard.dk |
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3. COURSES AND LECTURES FOR LARGER GROUPS c. Service-management and marketing. Branding, communication rhetorics and visualisation This course is planned according to individual needs from a basis of courses held abourt 60 times. Proposed content. Prindiples of SERVICEMANAGEMENT. We dont produce product in our practise but deliver services to the patient. The services have varying elements of commjunication, work processes,and (may be ) products. The services are created as an INTERACTION BETWEEN SERVICEPROVIDER (dentist, hygienist, assistant) and the patient. The quality of the service depend on the quality of this interaction. Therefore the serviceprovider personally is a part of the service. Quality of service will depend on expectations. Marketing of the service is an integrated part of the service, and the result of the image of the clinic. We will deal with the different services, describe and train the different elements. The treatment is besides a treatment experienced practically and emotionalle by the patient. This means that our treatments are at the same time communication. Demonstrations of ergonomic workmethodes with improved, caring patientcommunication. The social relations in the team as patiencommunication. Demonstrations of elements of body- language relevant in the interaction with the patients. Use and integration of NLP neurolinguistic programmation in the treatment as well as in communication. A humoristic description of patients experiences during visits in dental practises, many examples. Service analysis, with description of advantages for the patient of selected services. Servicecommunication, the 30 second message, repeated training in short time precise verbal explanation and demonstration of a service. Visualisation of the services, Use of intraoral camera. Where should the screen for the patient be placed. Use of simplified visual description to the patient. |
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